Carlsberg announces packaging measures to cut plastic

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Carlsberg has announced the launch of a new glue technology to replace replaces the plastic wrapping used around Carlsberg’s six packs.

Claimed as a world first for the beer industry, the Danish beer giant said it will reduce the amount of plastic used in traditional multi-packs by up to 76%.

The new technology is set to reduce plastic waste globally by more than 1200 tonnes a year – the equivalent to 60 million plastic bags.

The Snap Pack holds Carlsberg Expørt cans together in a multipack form with small pieces of a specially developed glue, which is easily snapped apart when required, while strong enough to withstand handling to and from the store.

Additionally, Carlsberg announced new caps which remove oxygen to make the beer taste fresher for longer; a switch to Cradle-to-Cradle certified silver inks on its bottle labels to improve recyclability; and a new coating on refillable glass bottles to extend their lifespan.

Cees’t Hart, CEO of the Carlsberg Group, said: “Carlsberg’s Snap Pack will significantly reduce the amount of plastic waste, and we look forward to giving our consumers better beer experiences with less environmental impact.”

To celebrate the launch of the Snap Pack, Carlsberg unveiled its own unique version of Copenhagen’s Little Mermaid statue made entirely from its new Snap Pack cans.

Held together with glue just like the Snap Pack cans, the mermaid ‘canstruction’ embodies Carlsberg’s intent to make beer that is not only great tasting but is also better for the environment.

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